Studio Journal

How a tufted rug actually gets made, what it costs in dollars, how to keep it clean, and what happens after you send a photo.

  1. A cat’s photo next to the finished hand-tufted portrait of the same cat, side by side at matching scale

    Which Picture of Your Pet Works Best

    No megapixel rules here. Window light, get down to their level, keep the eyes sharp. Plus what we do with a black dog, a fluffy coat, or the one picture you have left.

  2. Hand-tufted cat portrait photographed up close, the acrylic pile sheared level so every shape holds a clean edge

    Printed or Hand-Tufted? Reading a Pet Rug Listing

    Why a $19.95 dog rug and a $360 one are different objects: 12 mm of printed nap against 21 mm of acrylic pile, the backing, the size tolerance, and the listing words that give a print away.

  3. Ksenia Derr holding a large Cubist lobster rug beneath a stone arch

    How Much Does a Custom Tufted Rug Cost?

    What a hand-tufted commission actually runs: custom work from $360 at 33 × 33 in, catalog pieces from $210, and the three things that move a quote.

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